When I saw this logo on the floor of the lift of the hotel we stayed in in Verona – the Firenze – I was joking around about how funny it was to have a kind of blobby lobster as one’s logo. It still took a while when I saw the ‘floral lobsters’ below for the the penny to drop! Of course, it was the emblem of Firenze! I guess someone was paid a lot to modify it just a little so that it suggested both the city and florentine paper, not to mention a lobster, without outright copying it. I don’t know why I notice these things and think about them, but I do!
I always associate Florentine paper with my maternal grandmother. I think she loved it on stationary; I do too, though I have little use for stationary these days. It was also the favoured stationary for ‘the fairies’ who sent messages to my kids when they were little, concerning the availability and delivery of magic wallets. The fairies wrote in very small squiggly writing on Florentine labels that were left under pillows…
